About Us

The Oren Group  is a marketing consulting firm focusing on the internet, mobile, not-for profit and software industries

We provide market intelligence and strategic advice to technology startups, enterprises, corporations, not for profit organzations and investors in the high tech sector, internet and philanthropy.

I’m Haim Oren, principal at the Oren group. I have  more than 25 years of experience with B2C and B2B marketing, advertising, branding, strategic planning, and business development  at some of the leading Int’l marketing agencies and organizations like; Young & Rubicam, McCann Erickson, Ruder Finn, Tupperware & Jupiter Research.

I am a partner at TBK consult a leading int’l consultancy focusing in assisting Independent Software vendors to entering new markets. Prior to that I headed the Israeli office of Jupiter Research ( A Forrester research company) between 2005- 2008, and led the company’s entry into the Israeli market and managed its growth until it was acquired by Forrester research in late 2008.

Prior to that I was the CEO of Tupperware- Israel and received an Int’l recognition award for achieving the highest sales gain in the world. I helped increased its sales turnover to over $10 million.

I started my career as a marketing strategist at the New York office of Young & Rubicam where I worked on the American Express and Time Inc. accounts.. I later co-founded Zoëtics Inc.,  a Manhattan- based boutique strategic marketing consulting firm where we advised Fortune 500 companies like; AT&T , Kraft-General Foods, Eastman Kodak, Time Warner, Procter & Gamble, KPMG, Avon etc.,

After returning to Israel, I worked as the Director of Strategic planning and New Business for A Kesher Barel- Israel’s leading advertising agency. I later played a lead role in affiliate the agency with McCann Erickson.

I Hold an MBA in Marketing from the City University of New York, Magana Cum Laude and B.A in Political Science from Tel Aviv university-Magna cum Laude.